Hi, I'm Matt.

I'm a builder and marketer who refuses to pick a lane. Some days that means shipping an AI product; other days it's cutting an ad, or writing about why most of both are boring.

My throughline is leverage: I like building the machine that makes the machine — systems that produce good work over and over, whether that's content, creative, or code. If it can run while I sleep and get smarter each cycle, I'm interested.

This site is the workshop. The tools are real and playable, the work is stuff I've actually shipped, and the writing is me thinking out loud. Nothing here is precious — it's all meant to be used and argued with.