The playground

Tools you can actually use.

Calculators, AI toys, and experiments — all running live in your browser. No sign-up, no catch. Break them if you can.

Ad Budget & ROAS Planner

Drag the sliders, watch the math. Plug in spend, CPC, conversion rate and order value to see clicks, sales, revenue and return on ad spend in real time.

Run the numbers →

🪝AI Toy

Hook Machine

Describe a product and who it's for. An AI co-writer fires back a batch of punchy ad hooks you can steal, tweak, or laugh at. Powered by Claude.

Generate hooks →

🎨Experiment

Bold Poster Maker

A generative art toy. Hit the button, get a chunky geometric poster — new palette, new shapes every time. Like one? Download it as a PNG.

Make a poster →

🔗Utility

UTM Link Builder

Stop hand-typing tracking parameters. Pick a source, fill the blanks, and get a clean, properly-encoded campaign link you can copy in one click.

Build a link →

🧪Calculator

A/B Test Significance

Did your variant actually win, or did you get lucky? Punch in visitors and conversions for each version and get the lift, the confidence level, and a straight verdict.

Check significance →

📺Experiment

What Should I Watch?

Four taps, no typing. It reads how you actually watch TV — names your viewer type — then hands you the show you'd never have found yourself. No AI, just a sharp taxonomy.

Find my show →