MMatt Goren
Builder · Marketer · Tinkerer

I build things, make ads, and think out loud.

Welcome to the workshop. Poke at the interactive tools, browse the creative, and read the occasional rant. Nothing here is precious — it's all meant to be used.

Play with the tools →See the work
🛠️6 live

Tools

Interactive toys & calculators you can actually play with.

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🎬6 pieces

Work

Ads & creative — the stuff I make to get attention honestly.

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✍️9 pieces

Writing

Get to know how I think — mini books and shorter takes.

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Featured tools

📊Calculator

Ad Budget & ROAS Planner

Drag the sliders, watch the math. Plug in spend, CPC, conversion rate and order value to see clicks, sales, revenue and return on ad spend in real time.

Run the numbers →
🪝AI Toy

Hook Machine

Describe a product and who it's for. An AI co-writer fires back a batch of punchy ad hooks you can steal, tweak, or laugh at. Powered by Claude.

Generate hooks →
🎨Experiment

Bold Poster Maker

A generative art toy. Hit the button, get a chunky geometric poster — new palette, new shapes every time. Like one? Download it as a PNG.

Make a poster →
🔗Utility

UTM Link Builder

Stop hand-typing tracking parameters. Pick a source, fill the blanks, and get a clean, properly-encoded campaign link you can copy in one click.

Build a link →
🧪Calculator

A/B Test Significance

Did your variant actually win, or did you get lucky? Punch in visitors and conversions for each version and get the lift, the confidence level, and a straight verdict.

Check significance →
📺Experiment

What Should I Watch?

Four taps, no typing. It reads how you actually watch TV — names your viewer type — then hands you the show you'd never have found yourself. No AI, just a sharp taxonomy.

Find my show →
From the notebook

Recent writing

#building#play1 min

Why I build toys

Half the tools on this site started as a joke or a "what if". That's not a detour from serious work — it is the serious work.

Read it →
#systems#leverage1 min

You're not the bottleneck. Your loop is.

When output stalls, the instinct is to work harder. But you're almost never the slow part — the slow part is the step in your process you keep doing by hand.

Read it →

Got something worth building?

I'm always up for an interesting problem — products, ads, or the weird stuff in between.

Let's talk →