MMatt Goren
← AI hub
Topic hub · 17 pieces

AEO & AI Search

Getting found and cited inside AI answers.

Guide8 min

Getting Found and Cited on Perplexity

How Perplexity sources and cites answers, what content actually wins there, and how to show up and track it.

AI Search & AEO
Guide10 min

Getting Found in ChatGPT Search

How ChatGPT's search and browsing pull in sources, how to be the page it cites, and how to track whether it's working.

AI Search & AEO
Guide10 min

Getting Found in Google AI Overviews and AI Mode

How Google's AI Overviews and AI Mode pick and cite sources, how it overlaps with classic SEO, and how to monitor your presence.

AI Search & AEO
Comparison7 min

AEO vs GEO vs LLMO: Decoding the Acronyms (and What Actually Matters)

AEO, GEO, and LLMO are three labels for mostly the same job: getting cited inside AI answers. Here's what each emphasizes and the shared playbook underneath.

AI Search & AEO
Comparison8 min

AEO vs Paid Ads: Where Should Your Next Dollar Go?

A side-by-side on cost curve, durability, trust, and speed so you know exactly where your next acquisition dollar should land.

AI for Operators
Comparison9 min

AEO vs SEO: What Actually Changes When AI Answers the Question

SEO ranks links a human clicks; AEO wins the citation a model quotes. Here's what changes, what stays, and how to run both.

AI Search & AEO
FAQ6 min

AI Search & AEO: Frequently Asked Questions

Straight answers on AI search, getting cited by ChatGPT and Claude, schema, llms.txt, crawlers, and how to measure AEO.

AI Search & AEO
Guide9 min

An AI Marketing Stack That Actually Ships

The practical AI marketing stack an operator actually runs: research, content production with AEO, repurposing, distribution, and measurement — honest about what to automate.

AI for Operators
Pillar12 min

Answer Engine Optimization: The Complete Playbook

How to get your business cited inside ChatGPT, Claude, Perplexity, and Google AI answers — the mechanics, the process, and how to measure it.

AI Search & AEO
Guide9 min

Building an AI Content Engine From Scratch

The operator's blueprint for a real AI content engine: research substrate, draft, judge loop, AEO structure, schema, citation measurement, and feedback.

AI for Operators
Comparison8 min

ChatGPT vs Perplexity vs Google AI Overviews: Where to Win Visibility

Three answer surfaces, three ways they source and cite. Where to focus to get cited by AI, what wins on each, and how to track your presence.

AI Search & AEO
Guide9 min

Conversational Search: How AI Changed What People Ask

Chat-style queries are longer, richer, and full of follow-ups. Here's how the questions changed — and how to write content that answers them.

AI Search & AEO
Guide7 min

How to Get Cited by ChatGPT, Claude, and Perplexity

A do-this-now playbook for becoming the source AI answer engines quote — answer-first writing, extractable claims, clusters, and testing.

AI Search & AEO
Guide10 min

How to Write FAQ Pages That AI Actually Cites

Picking real questions, answer-first phrasing, FAQ schema, and structure — the mechanics that turn an FAQ page into a cited source.

AI Search & AEO
Guide10 min

Programmatic AEO at Scale (Without Becoming Slop)

How to build hundreds of templated pages that stay genuinely useful and citable — the quality gates that separate leverage from spam.

AI Search & AEO
Guide8 min

Schema & JSON-LD for AI Search: A Practical Setup

The schema types that actually help answer engines extract and cite you, with copy-pasteable JSON-LD, where to put it, and the mistakes that quietly break it.

AI Search & AEO
Guide8 min

llms.txt, robots, and AI Crawlers: The Technical AEO Setup

The copy-pasteable technical setup for AI answer engines: llms.txt, robots.txt crawler rules, JSON-LD schema, canonicals, and freshness signals.

AI Search & AEO