Ad Budget & ROAS Planner

Drag the sliders and watch the math. Plug in your spend, CPC, conversion rate, order value, and margin to see exactly what a campaign needs to do to make money.

Inputs

Ad spend$5,000

Cost per click (CPC)$1.50

Conversion rate2.5%

Average order value$80.00

Gross margin60%

Return on ad spend

1.33xbreak-even at 1.67x

⚠️ Below break-even — you'd lose money at this margin. Raise AOV, margin, or conversion rate.

Clicks

3,333

Conversions

Revenue

$6,667

Cost per sale

$60.00

Estimated net profit (after spend & margin)

-$1,000.00

Rough model for planning, not gospel. It assumes every click is paid and ignores returns, repeat purchase, and LTV — all of which usually make the real picture rosier.